Big Content: When your customers become your audience
It’s the kind of content that makes your ideal customer your audience.
We are in an age where advertising is being replaced by rich customer experiences and your brand is engaging consumers through dramatic stories that build perceived relationships.
Big Content is about triggering powerful emotions that compel the response to purchase.
If advertising works so well, why don’t advertising agencies advertise?
Most products are sold on based on relationships. However, as businesses grow they tend to replace what worked at a very low cost for high cost advertising. The local butcher was engaged with customers and probably knew what customers wanted before they entered the door. Supermarkets were cheaper and you got less service and sacrificed customer relationship for lower cost. So advertising took over to tell you want you wanted and literally doubled the cost of the products and services we purchase.
Sometimes the things we used during the industrial revolution actually worked better than technology. So, at Brand.gineering went old school. We adapted old school methods that work and leverage technology to grow brands.
Attracting Your Dream Customer
Do you settle for your less than ideal customers? Learning to attract your ideal or dream customer is one of the most powerful things you can do. We teach you the tools to effectively attract the customers you want.
Communicating the Value of Your Brand
Building a world-class message and attracting your perfect customer should be done with great intention. Our system walks you through carefully crafting a brand; in the end that also includes instruction on how to engineer a Brand.Message that can design and build the strongest foundation for connecting with your dream customer.
Designing Your Dream Brand
In the Brand.gineering Workbook we have developed a system that starts you on a trajectory for developing a powerful, magical and amazing brand.
Brand.gineering was started approximately 2001 as a concept to combine business media, entertainment media, marketing/advertising, gaming and psychology (neural sciences).
Cable and satellite providers are driving broadcasters to seek other means for broadcast and monetization; they want larger and larger license fees to compensate for lost advertising dollars.
The conditions exist to create multiple models for the future of brand marketing and own the future of content delivery and marketing In the early ages of radio, films and television this same struggle existed. It took many years for content creators and marketers to develop a construct that would support those new forms of media. We have created a workable model for monetizing content and marketing products in the age of “new media.”
"One Small Step for Brands... ...One Giant Leap for Brandkind!"
Recent Blog Posts
Content Marketing School
Content marketing has traditionally been about blogging and creating white papers; pulling people to lead pages and pumping out mass amounts of information that pummels the customer into buying. Stories in the context of most content marketing are really just information; shovel-ware that is created with the intent of wearing down the customer to the point of purchase. What some call the sales funnel, we call the sales Playdoh Fun Factory; keep squeezing the customer until they buy and money pops out the other end.
Big Content marketing strategy is about providing an experience to your ideal customer that builds the same kind of emotional ties that I had buying things as a kid. In fact true content marketing should take you through the same kind of experience a great personal shopper or salesperson would provide
The era of Big Content Marketing has arrived! The world of blogging and commenting on social media really is the weakest part of content marketing. The fact is that most of the blogs and content marketing is highly seeded with keywords and is there purely for exposure rather than what content should do; build that trusted relationship and create solid emotional ties to the customer so they are compelled to make a purchase.
One of the reasons we have our clients go through our workbook Brand.gineering: A 14-Step Powerful & Profitable Brand Development Blueprint for the Digital Marketing Age on the path to creating marketing strategies and materials is that it addresses the collective organizational energy and belief systems that impact your messaging and the voice the customer hears. Wow! Did you read that sentence, because that is the soul of what you will learn today. Includes a video about beliefs by John Assaraf, author of the best selling book, “Having it All.”