Brand.gineering is a revolutionary holistic advertising, management and business growth method that begins with the total customer experience and builds out from there using the most current methods of business strategy & management, sales & neuromarketing, operations and distribution combined with the mindset required to build your business big; all while helping you and your team to reach your personal and business goals.

“Last month we were with a client that had some serious internal issues. Our view is that everything in your business impacts your marketing. We were there with that client, providing the encouragement and shifts to their mindset that will help them accomplish their business and marketing goals; helping them not only recover, but thrive. The future of advertising is taking that kind of holistic approach. You didn’t get into business to just make money; everyone on that team has a bigger dream. Producing great creative/advertising is only a part of what a business needs. When the entire team is performing – meeting their personal and business goals – we can do our job for our customers more effectively. How many agencies have an MBA on staff to work with you, to make sure you are not leaving money on the table? When does your agency bring in the best thought leaders for training in setting their mindset for success? We do! Put on top of that, a full offering of creative services that address all your marketing, advertising and sales needs. So, we can train your account executives and sales force or customer service staff, but the next day provide you a national tv spot, branded content or trade show marketing. We know your business health is critical to optimal impact of your creative and you achieving your dream.”

Carl Hartman, President of Brand.gineering

People Buy Dreams

During 2013 more than one million blueprints or designs for single family homes were created by architects. Not one of those people that bought a blueprint wanted that blueprint; however, everyone that bought a blueprint, wanted a house.

People never buy your product, they buy the dream. Your customer wants the lifestyle your product affords. The best advertising is selling your customer on obtaining their dream; and, the fact that your product is the best value that gets them to their goal.

If your advertising is all about selling you and your product rather than selling your consumer their dream lifestyle as a result of purchasing your product…you need new advertising.


*Brandgineering Guarantees that your business will increase $100,000 with 12 month subscription of the Brandgineering Business Growth Package or $200,000 with a 12 month subscription of the Brandgineering Business Powerhouse Package; and that the full amount of your consultation fees will be returned less any out-of-pocket costs approved by you for items such as printing, video production, digital marketing or advertising placement costs performed in the normal course of business. Businesses must qualify with a minimum amount of current sales and excludes start up companies in specific markets or equity partners.


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We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths…  …You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney